Sockology: Angelika's Story
In collaboration with Angelika DaSilva, the founder and CEO of Sockology, and Mount Royal University's Broadcasting program, I had the opportunity to direct and produce an instructional design video about the importance of compression socks to avoid the risk of pulmonary embolisms and blood clots.
Sockology is a company that provides fashion-forward compression socks without compromising functionality. DaSilva tells her story of having a pulmonary embolism at a young age as she describes her experience of having to wear bland compression socks prescribed to her from her local pharmacy. Due to the socks' unappealing look, this demotivated and discouraged her to wear them. Therefore, DaSilva decided to start her own business, providing unique and vibrant compression sock designs and looks that make wearing compression socks and being aware about compression more exciting, motivating, and confidence-boosting. Sockology’s main principle is to help and educate the public about the importance of compression.
The goal of my video is to share an authentic, empowering, and inspiring story about someone who can be a source of encouragement, inspiration, and education for seniors who may become discouraged or feel uneducated about compression socks and blood clots.
The concept of my video will allow learners to not only learn more about how to use compression socks, but also about the helpful resource of Sockology. Angelika’s story will generate an emotional connection and significance towards the viewer/learner, which will inevitably draw them into the video and its messages.
Social Development Theory
The theorist I based my prototype video's concept on is Lev Vygotsky’s Social Development Theory. The Social Development Theory establishes the idea that learners are able to learn from a more knowledgeable other, also known as an “M.K.O.”, about a topic or subject. According to Vygotsky’s theory, first, learners are taught from an instructor/teacher, and then they are able to interact with one another, as well as learn on their own. The aspect of social interaction for learners is fundamental to the theory, in that Vygotsky believes that learners have two separate types of development: socially or inter-psychological, as well as individually or intra-psychological.
In my video, learners will learn from DaSilva, a more knowledgeable other (MKO), and then are able to learn from others, and more importantly, learn individually. For example, the more knowledgeable other demonstrates her tips on how to put on the compression sock in order to avoid physical injury, and through her demonstrations, the viewers can learn on their own.